📣Marketing MCQs
Marketing MCQs
499 MCQs1
The three main ways to convey brand’s category membership are classified as ________?
Aannouncing category benefits
Bcomparing to examples
Crelying product description
Dall of the above
2
If the differentiation is created by designing faster, innovative and quick delivery network, it is classified as ___________?
Aservices differentiation
Bfaster differentiation
Cleverage differentiation
Dcomparative differentiation
3
The dimension points of parity includes _____________?
Acategory points of parity
Bdesirable points of parity
Cfeasible points of parity
Ddeliverable points of parity
4
The act of designing firm’s offers and to occupy distinct place is considered as __________?
Asegmenting
Btargeting
Cpositioning
Dextract target
5
The branding is based on deep metaphors that are connected to associations, memories and stories are classified as ___________?
Anarrative branding
Bexplained branding
Cpotential branding
Dweak branding
6
In brand mantra, the process of making it relevant and meaningful is classified in the dimension of _________?
Acommunication
Binspiring
Csimplifying
Dstraddling
7
The differentiability, deliverability and desirability are considered as __________?
Apoints of references
Bpoints of positioning
Cpoints of association
Dpoints of differences
8
The communication, inspiration and simplification are the criteria for designing _________?
Alegitimate mantra
Bstraddle mantra
Cvisual mantra
Dbranding mantra
9
The reliability, innovativeness and resilience are the levels of ___________?
Aleverage differentiation
Bcomparative differentiation
Cservices differentiation
Dfaster differentiation
10
The benefits or characteristics that customers strongly attribute with the brand are considered as __________?
Apoints of association
Bpoints of differences
Cpoints of references
Dpoints of positioning