📣Marketing MCQs
Marketing MCQs
499 MCQs11
The product or set of product which functions are close substitutes is classified as_________?
Acompetitive membership
Bcategory membership
Cposition membership
Dtarget membership
12
The brand association which can be made superior and distinctive relevance to competitor’s is classified as __________?
Adesirability
Bdeliverability
Cdifferentiability
Dfeasibility
13
The brand association which can be made because of internal resources and feasible commitment is classified as ___________?
Adesirability
Bdeliverability
Cdifferentiability
Dfeasibility
14
The attributes or benefits associated to overcome the customer’s perceived weakness are classified as __________?
Adesirable points of parity
Bcomparative points of difference
Ccompetitive points of parity
Dcategory points of parity
15
If the points of parity and points of difference are not credible of both categories then the brand is ________?
Alegitimate player
Bnot legitimate player
Cstraddle player
Dcategory point of difference
16
The series of procedures in which customer is focused, help to assess brand’s health and leverage equity are classified as _________?
Abrand audit
Bbrand tracking
Cbrand valuation
Dbrand evaluation
17
The retention spending level and retention rate is influenced for the dimension of customer lifetime value is classified as _________?
Avisualization
Bacquisition
Cadd-on spending
Dretention
18
The concept of viewing brands as belief complexed system is classified as __________?
Athreaten branding
Bpotential branding
Cprimal branding
Dstrength branding
19
The share of market, mind and customer heart are three variables for analyzing _________?
Apotential threats
Bpotential strengths
Cpotential opportunities
Dpotential weaknesses
20
The type of competitive advantage which is used as springboard to create new advantages is classified as __________?
Aleverage able advantage
Bnon leverage advantage
Cannounced advantage
Dinspiring advantage