📣Marketing MCQs
Marketing MCQs
499 MCQs21
The representation of consumer preferences and perceptions in visual manner is classified as __________?
Aperceptual maps
Bpreference representation
Cfeasible representation
Ddesirable representation
22
In brand mantra, the process of making it memorable is classified in dimension of __________?
Asimplifying
Bstraddling
Ccommunication
Dinspiration
23
In value stages, the customer’s mind-set should consider _________?
Aassociations
Bcommunications
Ccost structure
Dstock price
24
When customers do not react favorably for specific brand under same circumstances, is said to be __________?
Abuyer’s equity
Bmarket share equity
Cpositive brand equity
Dnegative brand equity
25
The mix and match maximize collective and individual effects are classified as _________?
Aintegrated marketing
Bholistic marketing
Cadoptable marketing
Dprotectable marketing
26
The marketer’s enter in to different product category with the parent brand, is considered as __________?
Acategory extension
Bcompany extension
Ccompany architecture
Dcompany earning rate
27
The drivers that differentiate and identify the brands are classified as ________?
Abrand elements
Bbrand emotions
Cbrand conversation
Dbrand judgments
28
The branding strategies alternatively use by the marketer’s do not include ________?
Aindividual brand names
Bcompany brand name
Csub-brand name
Dvariant brands
29
The firm uses any existing brand to introduce in market as a new product, the brand is classified as ___________?
Abrand extension
Bsub-brand
Cparent brand
Dproduct extension
30
The value creation practices such as evangelizing and justifying is classified as ________?
Asocial networking
Bimpression management
Ccommunity engagement
Dbrand use