📣Marketing MCQs
Marketing MCQs
499 MCQs31
The assessment of brand equity potential sources by tracking consumer knowledge structure is called __________?
Adirect approach
Bindirect approach
Cinternal assessment
Dexternal assessment
32
In brand dynamics, the belief for delivering product performance on consumer’s short list is classified as _______?
Apresence
Bbrand relevance
Cbrand performance
Dadvantage
33
The way in which customer’s think and act in terms of prices and market share is classified as __________?
Abranding
Bvaluing
Cadvertising
Dbrand equity
34
The assessment of actual impact of brand knowledge on differential aspect of marketing is called _________?
Ainternal assessment
Bexternal assessment
Cdirect approach
Dindirect approach
35
The ‘brand asset valuator’ key pillars include _________?
Arelevance
Besteem
Cenergized differentiation
Dall of the above
36
The stronger the brand is, the discount rate is ___________?
Ahigher
Blower
Cstable
Dearned
37
The net present value is calculated by _________?
Abrand discount rate
Bbrand auditing
Cbrand personification
Dtotal brand earnings
38
The product or service that can be differentiate the competitors but can satisfy the same need is classified as _________?
Acustomized brands
Bsuper brands
Cbrand
Dvalue products
39
The relatively high priced brands offer by company are classified as ________?
Alow end prestige
Bhigh end prestige
Copen end prestige
Dclose end prestige
40
In BVA, the measurement of loyalty perceptions and how well brand is respected is classified as __________?
Aesteem
Bperceived esteem
Cenergized esteem
Denergized similarities