📣Marketing MCQs
Marketing MCQs
499 MCQs261
If the fixed cost is $18000 and the variable cost is $16000 then the total cost is _________?
A$18,000
B$16,000
C$340,000
D$34,000
262
The third phase of value creation sequence is _________?
Acommunicating the value
Bproviding the value
Cmaking the superior product
Dchoosing the value
263
A written document that summarizes the marketing objectives and how to achieve them is called __________?
Acorporate plan
Bstrategic plan
Cmarketing plan
Dmarketing objective
264
The gathered and acted upon information about the market and its offerings is the part of _________?
Athe market-sensing process
Bthe customer acquisition process
Cthe fulfill management process
Dthe new-offering process
265
The strategies such as diversification, penetration and market development are the part of __________?
Aextensive growth
Bintensive growth
Cintegrative growth
Ddisintegrative growth
266
The network of specific suppliers and distributors to create superior value is called __________?
Asupply chain
Bvalue chain
Cproduct chain
Dmarketing chain
267
If the unit cost is $30, desired return on sales is 75%, invested capital $60000 and units sold are 20000 then target return price is __________?
A$45.25
B$40.25
C$36.25
D$32.25
268
The demand for a particular product can decline if the price is _________?
Astable
Bhigh
Clow
Dconstant
269
The problem arises in price cut when the customer’s assume that quality of product has become poor is called __________?
Alow-quality trap
Bfragile-market-share trap
Cshallow-pockets trap
Dprice-war traps
270
The price cut technique which results in increasing market share but less loyal customers in market is classified as ___________?
Alow-quality trap
Bfragile-market-share trap
Cshallow-pockets trap
Dprice-war traps