📣Marketing MCQs
Marketing MCQs
499 MCQs251
The first level of planning starts with __________?
Acorporate planning
Bdivision planning
Cbusiness planning
Dproduct planning
252
A game plan for achieving goals is called __________?
Astrategy
Bobjective
Cmanagement
Dalliances
253
The ‘diversification strategy’ is used to gain market share in __________?
Acurrent product in current market
Bnew products for new markets
Cnew products in new market
Dnew products in current markets
254
The ‘core competency’ does not consider _________?
Asource of competitive advantage
Bperceived benefits
Cvariety of markets
Deasy imitation
255
The total cost is divided by production level to calculate _________?
Aaverage costs
Bfixed costs
Cvariable costs
Ddiscounted costs
256
The pricing value of the product which is based on image of buyers about customer support, warranty and support is classified as _________?
Atarget profit pricing
Bbreak-even pricing
Cperceived value pricing
Dtarget return pricing
257
The selling of the product’s price is set with the help of ________?
Ademand
Bsupply
Ccost
Ddiscount and allowance
258
If the demand for the product does not change with the small change in price then the demand is said to be ________?
Ainteractive
Baugmented
Celastic
Dinelastic
259
The cost of products that fluctuate with the level of production are classified as ___________?
Atotal costs
Baugmented costs
Cvariable costs
Dfixed costs
260
If the fixed cost is $80000, variable cost is $10 and the product is sold at $25 then the break-even volume will be ___________?
A5333
B6333
C7333
D4333