📣Marketing MCQs
Marketing MCQs
499 MCQs241
The extra payment awarded for sales program and advertising is classified as ___________?
Aseasonal allowances
Btrade-off allowances
Cpromotional allowances
Dtrade-in allowances
242
The overhead costs are also known as ___________?
Aemployees’ salaries
Blabor wages
Cfixed costs
Dvariable costs
243
The floor of the product’s price is set with the help of __________?
Asupply
Bcost
Cdiscount and allowance
Ddemand
244
The ‘inbound or outbound logistics’ are the part of value chains __________?
Aprimary activities
Bmarketing activities
Cfinancial activities
Draw material activities
245
A challenge that is posed in the absence of defensive marketing leading to lower sales is called ___________?
Aenvironmental threat
Benvironmental opportunity
Cenvironmental strength
Denvironmental weakness
246
The Company licenses to companies for producing its products is classified as ________?
Aservice alliance
Bproduct alliance
Clogistic alliances
Dpricing collaborations
247
In the value creation, ‘choosing the value’ phase includes _________?
Asegmentation
Btargeting
Cpositioning
Dall of the above
248
The Company’s core business process includes __________?
Acustomer acquisition process
Bmarket sensing process
CCRM process
Dall of the above
249
The strategic plan to carry activities for profitable business unit is the activity of _________?
Abusiness unit level
Bdivision level
Cdecision level
Dcorporate level
250
The levels involve in marketing plan are __________?
Astrategic level
Btactical level
Corganizational level
Dboth A and B