📣Marketing MCQs
Marketing MCQs
499 MCQs231
The pricing technique according to which seller’s charge high prices every day and offer low prices on temporary basis is classified as __________?
Ahigh low pricing
Bvalue pricing
Cperceived pricing
Deveryday low pricing
232
The form of countertrade in which seller sells equipment to some other country and receives money and goods as payments is called ____________?
Abarter
Bcompensation deal
Coffset
Dbuy back arrangement
233
The ‘operations, sales and services’ are the part of firm’s value chain _________?
Amarketing activities
Bfinancial activities
Craw materials
Dprimary activities
234
The organizational levels in a Company are ___________?
ATwo
BThree
CFour
DFive
235
The ‘chain of value’ identifies _________?
AFour primary activities
BFive primary activities
CSix primary activities
DSeven primary activities
236
All the activities that define the target markets and potential customer’s is the part of _________?
Acustomer relationship management
Bthe strategic management process
Ccustomer acquisition process
Dthe new-offering process
237
The form of countertrade in which seller receives some money and some goods for due payments is classified as _________?
Aoffset
Bbuy back arrangement
Cbarter
Dcompensation deal
238
The promotional pricing technique adopted by retailers and lowering selling prices of well-known brands is classified as ___________?
Aloss leader pricing
Bcash rebates
Cspecial customer pricing
Dspecial event pricing
239
The pricing technique according to which the low price is charged for a quality offering is classified as ___________?
Abreak-even pricing
Bperceived value pricing
Ctarget return pricing
Dvalue pricing
240
The price increasing technique in which companies with long lead times, do not set price until product is finished is classified as _____________?
Areduction of discounts
Bunbundling
Cdelayed quotation pricing
Descalator clauses