📣Marketing MCQs
Marketing MCQs
499 MCQs221
The planning of target market and value proposition of firm is the part of ___________?
Atactical marketing plan
Bstrategic marketing plan
Cfirm’s financial plan
Dmarket opportunities
222
For the planning of period, the development of specific goals is called __________?
Agoal formulation
Bgoal achievement
Cgoal hierarchy
Dquantitative objective
223
The pricing technique in which the buyers place an order within 20 minutes after watching the paid ad on TV is classified as ___________?
Aseason pricing
Bemergency pricing
Cchannel pricing
Dtime pricing
224
The price increasing technique in which customers are asked to pay today’s price as well as inflation increased before delivery of goods is classified as ___________?
Aescalator clauses
Breduction of discounts
Cunbundling
Ddelayed quotation pricing
225
The price cutting technique leads to various possible traps including __________?
Aprice-war traps
Bshallow-pockets traps
Clow-quality traps
Dall of above
226
The first step in the procedure of setting the price is to _________?
Aanalyzing prices of competitor’s
Bestimating costs
Cdetermining demand
Dselect pricing objective
227
The technique that allows company to determine the price which helps in yielding targeted return on investment is classified as ___________?
Amarkup pricing
Btarget return pricing
Ctarget return costing
Dmarkup costing
228
The price increasing technique in which company sell goods in a bundle start, included in bundle separately is classified as __________?
Areduction of discounts
Bunbundling
Cdelayed quotation pricing
Descalator clauses
229
The price discrimination in which the seller charges different prices for different classes for buyers is classified as ___________?
Afourth-degree discrimination
Bsecond-degree price discrimination
Cfirst-degree price discrimination
Dthird-degree discrimination
230
Considering accumulated production experience, the decreasing in average cost is classified as ___________?
Aexperience curve
Blearning curve
Cobservational curve
Dboth A and B