📣Marketing MCQs
Marketing MCQs
499 MCQs211
When good opportunities exist outside the present business, this is called ___________?
Aextensive growth
Bintegrative growth
Cdiversification growth
Ddownsizing the business
212
An area that company can profitably satisfies according to buyer’s needs is called _________?
Amarketing opportunity
Bproduction opportunity
Cnew market
Dnew customers
213
Considering the Dutch auctions, the technique in which the auctioneer lower the announced price till bidder accepts price is used in situation of ________?
AOne seller, many buyers
BOne buyer, many sellers
Cmany sellers, many buyers
DNone of above
214
The type of auctions which considers both situations such as, many buyers and one seller or one seller and many buyers, is classified as ___
AAustralian auctions
BEnglish auctions
CDutch auctions
DSealed-bid auctions
215
The price discrimination in which same market offers it’s priced at two different levels, on the basis of consumer perception is classified as ________?
Aimage pricing
Bchannel pricing
Ccustomer segment pricing
Dproduct-form pricing
216
The ‘market-development strategy’ is used to gain market share __________?
Acurrent products in new market
Bnew products for new markets
Cnew products in new market
Dcurrent product in current market
217
The approving of orders, shipping of goods on time and payment of collection is the part of _________?
Athe fulfill management process
Bcustomer acquisition process
Ccustomer relationship management
Dcorporate goals
218
The list of company’s major strategic alliances do not include _________?
Aproduct alliance
Bpromotional alliance
Cpricing collaborations
Dfinancial alliances
219
The analysis of strengths and weaknesses are included in __________?
Aexternal environment
Bmarket environment
Cinternal environment
Dproduct environment
220
When two companies join hands to market new or complementary products, it is best classified as __________?
Aproduct alliance
Blogistic alliances
Cservice alliance
Dmarket collaborations