📣Marketing MCQs
Marketing MCQs
499 MCQs281
If the unit cost is $25 and the desired return on sales is 60% then the markup price is _________?
A$62.50
B$65.50
C$69.50
D$75.50
282
The desired return is subtracted from 1 and is divided by unit cost to calculate __________?
Amarkup demand
Bunit cost
Cmarkup cost
Dmarkup price
283
The fixed cost is divided by unit sales and then added into variable cost for calculation is ___________?
Amarkup demand
Bunit cost
Cmarkup cost
Dmarkup price
284
The pricing technique through sellers charge constant low prices without any sales promotion effort is classified as ________?
Aperceived pricing
Beveryday low pricing
Chigh low pricing
Dvalue pricing
285
The maximum current profit, market skimming, product quality leadership and market share are considered as the techniques of _________?
Adetermining demand
Bselect pricing objective
Canalyzing prices of competitor’s
Destimating costs
286
If the total cost is $70000 and the level of production is 30000 units then the average cost will be __________?
A$2.33
B$3.33
C$4.33
D$5.33
287
The demand curve for the prestige goods slopes is __________?
Aupward
Bdownward
Cleftward
Drightward
288
The pricing technique according to which company charges it’s customers on the basis of prices competitors is classified as _________?
Avalue pricing
Bperceived pricing
Cgoing rate pricing
Dhigh low pricing
289
The amusement parks charge less to school trips, is an example of ___________?
Achannel pricing
Bcustomer segment pricing
Cproduct form pricing
Dimage pricing
290
Considering the Dutch auctions, the technique in which the potential auctioneer offers the lowest to compete, is used in situation of __________?
AOne seller, many buyers
BOne buyer, many sellers
Cmany sellers, many buyers
Done buyer, one seller