📣Marketing MCQs
Marketing MCQs
499 MCQs481
The shopping goods that are similar in quality and have different prices to justify the comparisons of shopping goods are classified as ____________?
Ahomogeneous shopping goods
Bheterogeneous shopping goods
Cimpulse shopping goods
Demergency shopping goods
482
The examples of farm products included __________?
Afish and lumber
Biron ore
Cwheat, cotton, fruits
Dcrude petroleum
483
The group of related items in a large variety that performs tasks in compatible manner is classified as __________?
Aproduct mix
Bproduct system
Cproduct assortment
Dfamily and line of product
484
The capital items include _____________?
Acomponent parts and materials
Bequipment and installations
Cmaintenance and repair items
Doperating supplies
485
In branding, when two or more well perceived brands collaborate together to market product is classified as ________?
Aco-branding
Bmix branding
Coptional branding
Dline fill branding
486
The examples of non-durable goods are _________?
Aheterogeneous goods
Blegal advisors
Cshampoos and soaps
Dmachine tools and refrigerators
487
A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
Aguarantees
Bwarranties
Clabeling
Dpackaging
488
The number of variants of each product offers in a line is classified as ___________?
Awidth of product mix
Blength of product mix
Cdepth of product mix
Dconsistency of product mix
489
The co-branding is also known as ____________?
Adual branding
Bbrand building
Cpure branding
Dboth A and B
490
The kind of goods that are purchased by customers after comparing the products on the basis of price, quality and sustainability are classified as ____________?
Aunsought goods
Bspecialty goods
Cconvenience goods
Dshopping goods