📣Marketing MCQs
Marketing MCQs
499 MCQs471
The type of goods that are tangible in nature and can be consumed in few uses are classified as __________?
Adurable goods
Bnon-durable goods
Cservices
Daugmented goods
472
According to product hierarchy, the group of products that perform similar functions including the recognized product class is classified as __________?
Aproduct line
Bproduct class
Cneed family
Dproduct family
473
The pricing technique is used by sellers that offer their products in the bundles only is classified as __________?
Apure bundling pricing
Bmix bundling pricing
CTwo-part bundle pricing
Doptional-feature pricing
474
The measurement of probability will not fail to perform the promised features of product is classified as __________?
Adurability
Bperformance quality
Creliability
Dconformance quality
475
The two ways in which a Company lengthens its carrying product line are __________?
Aline consistency and depth
Baverage widening
Cline widening
Dline filling and stretching
476
The products can be differentiated on the basis of __________?
Aconformance and performance quality
Bdurability and style
Creliability and repair-ability
Dall of the above
477
The technique for product line length in which Company wants to add more product items in the present range is classified as _________?
Aline deepening
Bline filling
Cline stretching
Dline consistency
478
The groups in which industrial goods can be classified are __________?
Acapital items
Bbusiness supply or service
Cmaterials and parts
Dall of the above
479
The technique according to which the Company can lengthen product line beyond the current carrying range of products is classified as __________?
Aline consistency
Bline stretching
Cline filling
Dline depth
480
The perishable, variable and intangible goods that require more supplier creditability, adaptability and quality control are classified as __________?
Adurable goods
Bnon-durable goods
Cservices
Daugmented goods