📣Marketing MCQs
Marketing MCQs
499 MCQs461
All the items including in product line that share more than one form of particular products are classified as ___________?
Afactor of durability
Bfactor of performance
Cproduct type
Ditem
462
The shopping goods that differs on the basis of services and features rather than price are classified as __________?
Aemergency shopping goods
Bhomogeneous shopping goods
Cheterogeneous shopping goods
Dimpulse shopping goods
463
The measure of expected life of any product under stressful conditions is classified as ________?
Adurability
Bperformance quality
Creliability
Dconformance quality
464
The ways in which a company can do the product line stretching are _________?
Adown-market stretch
Bup-market stretch
CTwo-way stretch
Dall of the above
465
In fourth level of customer value hierarchy, the marketer converts the expected products into __________?
Aexpected products
Bbasic product
Caugmented products
Dpotential product
466
According to customer value hierarchy, the second level is one in which the marketer converts core benefits into __________?
Aexpected products
Bbasic product
Caugmented products
Dpotential product
467
The kind of convenience goods that are purchased by consumers for an urgent need are classified as __________?
Ahomogeneous goods
Bemergency goods
Cimpulse goods
Dstaples
468
In fifth level of customer value hierarchy, the marketer converts the augmented products into _________?
Aexpected products
Bbasic product
Caugmented products
Dpotential product
469
The product returns can be eliminated with better packaging, improved storage and transportation is classified as __________?
Auncontrollable returns
Bcontrollable returns
Ccapital returns
Ddifferential returns
470
In the product hierarchy, the product variant or item is classified as __________?
Aclass and line type
Bneed family type
Cstock type
Dstock keeping unit