📣Marketing MCQs
Marketing MCQs
499 MCQs451
The examples of services are __________?
Aheterogeneous goods
Blegal advisors
Cshampoos and soaps
Dmachine tools and refrigerators
452
The type of goods that are tangible in nature and are normally survived for several uses are classified as ________?
Adurable goods
Bnon-durable goods
Cservices
Daugmented goods
453
The set of all goods or services that are offered for sale by a specific buyer is classified as ________?
Aproduct assortment
Bproduct mix
Cproduct system
Dboth A and B
454
The repair items and operating supplies are classified as the types of
Asupplies and business services
Bcapital items
Cmaterials and parts
DNone of above
455
The example of products include ________?
Aexperiences and events
Binformation and ideas
Cproperties and organizations
Dall of the above
456
The concept which states all the activities for making the product operational on planned location is classified as ___________?
Aproduct uncontrollable return
Bproduct controllable return
Cinstallation
Dproduct maintenance
457
The group of products on the basis of tangibility and durability include ___________?
Adurable goods
Bnon-durable goods
Cservices
Dall of the above
458
The product line stretching in which a company wants to introduce the low priced product line to seek strong growth opportunities are classified as _________?
Adown-market stretch
Bup-market stretch
CTwo-way stretch
Dleft-market stretch
459
The pricing technique in which variable fee is charged with a fixed fee, are classified as _______?
Aproduct line pricing
BTwo-part pricing
Cby-product pricing
Doptional-feature pricing
460
The product line stretches in which a Company wants to enter into new high end market to seek higher margins and more growth opportunities is called ___________?
Aleft-market stretch
Bdown-market stretch
Cup-market stretch
DTwo-way stretch