📣Marketing MCQs
Marketing MCQs
499 MCQs441
In marketing channels, the intermediaries whose function is to negotiate on the behalf of buyer but do not take title of goods are classified as ___________?
Afacilitators
Bterminators
Cmerchants
Dagents
442
Considering marketing channels, the examples of merchants are ___________?
Aretailers and wholesalers
Bsales agents and brokers
Ctransportation companies
Dindependent warehouses
443
The zero-level channel is also known as __________?
Adescriptive channels
Bfunctional channels
Cdirect marketing channel
Dindirect marketing channel
444
The functions of marketing channels such as storage, title and movement of goods, create flow of activity in __________?
Aforward direction
Bbackward direction
Cleftward direction
Drightward direction
445
The portable factory and office equipment such as hand tools, desks and personal computers are classified as ____________?
Aemergency items
Brepair items
Cequipment
Doperating supplies
446
The group of products includes the recognized product family in the product hierarchy is classified as __________?
Aproduct line
Bproduct class
Cneed family
Dproduct family
447
The level at which the primary characteristics of products are operated is classified as __________?
Areliability
Bdurability
Cperformance quality
Dconformance quality
448
The product returns that cannot be eliminated with better packaging, improved storage and transportation in short run is classified as __________?
Auncontrollable returns
Bcontrollable returns
Ccapital returns
Ddifferential returns
449
In the product hierarchy, the specific need that causes to seek existence of particular product family is classified as _________?
Aproduct line
Bproduct class
Cneed family
Dproduct family
450
Anything that can be offered by any manufacturers in market to satisfy the demands is classified as ____________?
Aproduct
Bservice
Ccore benefit
Dpotential product