📣Marketing MCQs
Marketing MCQs
499 MCQs431
The planning system which manages human resources, manufacturing, raw material purchasing and cash flow in the form of network is classified as ________?
Afunctional resource planning
Bpredatory resource planning
Centerprise resource planning
Dhybrid resource planning
432
The level of ease to which it is made easy for the customer’s to buy goods is classified as ___________?
Aspatial convenience
Blot convenience
Cjobber convenience
Dinteractive convenience
433
The kind of convenience goods that are purchased by consumers on regular basis are classified as __________?
Ahomogeneous goods
Bemergency goods
Cimpulse goods
Dstaples
434
The ease of fixing the flaw or malfunction of the product is classified as _________?
Adifferentiability
Brepair-ability
Cconformability
Dperform-ability
435
The emergency, goods and impulse goods are the types of __________?
Aconvenience goods
Bshopping goods
Cunsought goods
Dspecialty goods
436
The major categories of raw materials are included in ___________?
Afarm and natural products
Bcomponent materials
Ccomponent parts
Dinstallations and equipment
437
The total features of the product functions, looks and features is classified as ___________?
Adifferential returns
Buncontrollable returns
Ccontrollable returns
Ddesign
438
The marketing channel strategy in which manufacturer uses different means of communication to persuade customers is classified as ________?
Apush strategy
Bpull strategy
Cbundle strategy
Dshallow strategy
439
In marketing channels, the intermediaries whose function is to assist distribution process without negotiating and taking title of goods are classified as _________?
Amerchants
Bagents
Cfacilitators
Dterminators
440
The conflict that can occur between two channels which operate at same level is classified as __________?
Avertical channel conflict
Bhorizontal channel conflict
Csealed channel conflict
Dmulti-channel conflict