📣Marketing MCQs
Marketing MCQs
499 MCQs421
The concept which refers how much the process of order placement is easy is classified as __________?
Aordering ease
Bdelivery
Ccustomer training
Dcustomer consulting
422
The concept of product mix which refers to wide range of product lines carried by the company is classified as __________?
Awidth of product mix
Blength of product mix
Cdepth of product mix
Dconsistency of product mix
423
The functions of marketing channels such as payment for bought goods and ordering of goods to create flow of activity in ________?
Aforward direction
Bbackward direction
Cleftward direction
Drightward direction
424
The conditions of sales, price policies and territorial rights are all considered as the elements of __________?
Atrade-relations mix
Bspatial-relations mix
Cjobbers-relations mix
Dshoppers-relations mix
425
The intensive distribution strategy works well for the products such as ___________?
Adesigner apparels
Bheavy machinery
Creal estate
Dsoft drinks and snacks
426
The example of vertical channel conflict between intermediary channels is
Aconflict between wholesaler and retailer
Bconflict between two retailers
Cconflict between two suppliers
Dconflict between more than two sales agents
427
The situation arises when actions of one channel member prevents another channel member to achieve its objectives is classified as _________?
Achannel trade release
Bchannel distributive rights
Cchannel ordination
Dchannel conflict
428
The average waiting time of customer’s to receive receipts of goods bought are classified as _______?
Ajobber time
Bspatial time
Cdelivery time
Dlot time
429
The distribution strategy which considers some intermediaries to carry particular product is defined as ________?
Aintensive distribution
Bselective distribution
Cexclusive distribution
Ddescriptive distribution
430
The distribution strategy which leads to limited number of intermediaries is classified as
Aexclusive distribution
Bdescriptive distribution
Cintensive distribution
Dselective distribution