📣Marketing MCQs
Marketing MCQs
499 MCQs411
The pricing technique used by sellers while selling individual products in bundles is _______?
Aoptional-feature pricing
Bpure bundling pricing
Cmixed bundling pricing
Dpure bundling pricing
412
The service outputs produced by the customers are ________?
Alot size
Bspatial convenience
Cwaiting and delivery time
Dall of the above
413
The kind of shoppers that care of their spending and buying products wisely are classified as __________?
Aaffinity customers
Binteractive customers
Cservice ⁄ quality shoppers
Dprice ⁄ value customers
414
In marketing channels, the intermediaries whose function is to buy, label and resell the goods are classified as ___________?
Afacilitators
Bterminators
Cmerchants
Dagents
415
The total length of each product line is divided by number of product lines which is carried by the company to calculate ___________?
Aaverage width of product mix
Baverage length of product mix
Caverage depth of product mix
Dconsistency of product mix
416
In the product mix, the company producing the toothpaste, paper products, detergents and bathing soap bars is classified as _________?
Aproduct line consistency
Bproduct line width
Cproduct line length
Dproduct line depth
417
The examples of durable goods are __________?
Aheterogeneous goods
Blegal advisors
Cshampoos and soaps
Dmachine tools and refrigerators
418
The fundamental level of customer’s value hierarchy is ___________?
Adurable goods
Bno durable goods
Ccore benefit
Dbasic product
419
In the product hierarchy, the product classes that help in satisfying core needs are considered as ___________?
Aproduct line
Bproduct class
Cneed family
Dproduct family
420
The activities carry by the company to design and produce a differentiated container for particular product is classified as __________?
Aguarantees
Bwarranties
Clabeling
Dpackaging