📣Marketing MCQs
Marketing MCQs
499 MCQs401
The degree in which manufactured units are identical and meet the specification given by customers is classified as ____________?
Areliability
Bdurability
Cperformance quality
Dconformance quality
402
The optional-feature pricing, captive-product pricing, product-bundling pricing and by-product pricing are considered as the techniques of __________?
Aproduct mix pricing
Bline stretching pricing
Cline filling pricing
Dline deepening pricing
403
The total number of product items included in the product mix is classified as ______
Adepth of product mix
Bconsistency of product mix
Cwidth of product mix
Dlength of product mix
404
In third level of customer value hierarchy, the marketer creates the basic products into ___________?
Aexpected products
Bbasic product
Caugmented products
Dpotential product
405
The long lasting products that facilitate the development of the finished product is classified as ___________?
Acapital items
Bnatural items
Cfarm items
Dheterogeneous items
406
The goods that enter completely into manufacturing of the product are classified as ____________?
Asupplies services
Bmaterials and parts
Ccapital items
Dbusiness services
407
The goods that are frequently and immediately bought by consumer’s are classified as ___________?
Aunsought goods
Bspecialty goods
Cconvenience goods
Dshopping goods
408
The technique which is not included in co-branding is _________?
Aretail co-branding
Bwholesale co-branding
Cjoint-venture co-branding
Dmultiple-sponsor co-branding
409
The factors that can help in differentiation of services include _________?
Adelivery and installation
Bcustomer training and consultation
Cordering ease
Dall of the above
410
The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?
Aleft-market stretch
Bdown-market stretch
Cup-market stretch
DTwo-way stretch