📣Marketing MCQs
Marketing MCQs
499 MCQs391
The consumers who are used to buy only brand all the time are classified as _________?
Ashifting loyal
Bhard-core loyal
Csplit loyal
Dswitchers
392
The hard core loyal helps company to identify its product _________?
Astrengths
Bweaknesses
Cloyalty
Dcompetitor’s brands
393
The VALS segmentation main framework dimensions are ________?
Aconsumer motivation
Bconsumer resources
Cconsumer solicitation
Dboth A and B
394
The individual marketing is also called ________?
Asegments of one
Bcustomized marketing
Cone to one marketing
Dall of the above
395
The process of determining overall profitability of each segment on the basis of market growth and access is classified as __________?
Asolution based segmentation
Bneed based segmentation
Csegment identification
Dsegment attractiveness
396
When any firm sells its market offering too many different market segments, it is classified as _________?
Aproduct specialization
Bmarket specialization
Csingle product concentration
Dmass customization
397
When the firm concentrates on serving needs of any specific customer group, it is considered as __________?
Aproduct specialization
Bmarket specialization
Csingle product concentration
Dmass customization
398
The VALS segmentation framework dimension ‘consumer resources’ is classified as ________?
Athe stretch dimension
Bthe strength dimension
Cthe horizontal dimension
Dthe vertical dimension
399
The fun-loving and trendy people whom resources are constrained and limited are classified as _________?
Anon-believers
Bbelievers
Cstrivers
Dnon-strivers
400
The conventional people with concrete beliefs and conservative are called ___________?
Anon-believers
Bbelievers
Cstrivers
Dnon-strivers