📣Marketing MCQs
Marketing MCQs
499 MCQs381
The passive people who are very concerned about their favorite brands are considered as _________?
Asurvivors
Bnon-survivors
Cdestroyers
Dmakers
382
The potential and attractive target market are classified as __________?
Atraditionalist
Bsavvy shoppers
Coverwhelmed
Dnon-enthusiast
383
The process of creating ‘Value Proposition’ is considered as __________?
Asegment profitability
Bsegment positioning
Cacid test segments
Dmarketing mix
384
The Company is able to respond customers by customizing market offering on one to one basis is classified as _________?
Amass customization
Bindividual empowerment
Csuper segments
Dcustomaries
385
The group of people who are self-sufficient and down-to-earth are considered as _________?
Anon-makers
Bnon-destroyers
Cmakers
Ddestroyers
386
The step of creating storyboard of each segment for testing the profitability of each segment is classified as __________?
Aacid test
Bprofitability test
Cproduct positioning strategy
Dsegment attractiveness
387
According to VALS framework, the consumer’s dimension groups with lower resources does not include ________?
Amakers
Bsurvivors
Cthinkers
Dbelievers
388
In the supply chain view, the destination point of the company is _____________?
Asales agents
Bmarkets
Cbroker firms
Descalator
389
The manufacturer of physical products require channels that are ___________?
Adelivery channels
Bservice channels
Csales channel
Dall of the above
390
The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as __________?
Aby-product pricing
Boptional-feature pricing
Cproduct line pricing
DTwo-part pricing