📣Marketing MCQs
Marketing MCQs
499 MCQs371
In marketing channels, the channel level of company selling its products only through retailers is classified as __________?
ATwo-level channel
BThree-level channel
COne-level channel
DZero-level channel
372
The marketing channel conflict arises when producer of the product establishes two or more channels to sell its products to same market is classified as _________?
Avertical channel conflict
Bhorizontal channel conflict
Csealed channel conflict
Dmulti-channel conflict
373
The kind of shoppers that care the most about performance of product and variety that company offers are classified as ________?
Aservice quality shoppers
Bprice value customers
Caffinity customers
Dinteractive customers
374
The marketing channel strategy that is used for products with high brand loyalty and products have perceivable differences is classified as __________?
Apull strategy
Bbundle strategy
Cshallow strategy
Dpush strategy
375
The small scale wholesalers that sell products to retailers operating on small scale is classified as _________?
Ajobbers
Bshoppers
Cmarket stoppers
Dbrokers
376
The telemarketing, door-to-door sales, Internet selling and selling through mail orders are classified as the types of ________?
Aone-level channel
BZero-level channel
CTwo-level channel
DThree-level channel
377
The approach in which company first selects its target market and manages supply chain from that point in backward direction is classified as _________?
Ademand chain planning
Bsupply chain planning
Cpredatory planning
Dhybrid planning
378
The people who express taste and independence are classified as ____________?
Aactualizes
Bnon-actualizes
Cmakers
Dnon-makers
379
The U.S consumers prefer familiar brands and are loyal to establish brands are classified as __________?
Astrivers
Bnon-strivers
Cnon-believers
Dbelievers
380
The people who don’t have to spend much on products are considered as ________?
Asavvy shoppers
Bnon-savvy shoppers
Centhusiast
Dnon-enthusiast