📣Marketing MCQs
Marketing MCQs
499 MCQs51
An ability to determine the marketing strategy to affect customer mind-set is considered as _________?
Adevelop multiplier
Bprogram multiplier
Cmarket multiplier
Dcustomer multiplier
52
The state which describes how well the market offering fulfill the customer’s needs, is considered as __________?
Abrand imagery
Bbrand feelings
Cbrand salience
Dbrand performance
53
The endowment of products or services with the power of specific name or logo is considered as _________?
Abranding
Bpackaging
Cadvertising
Dvaluing
54
The report on company’s past performance which indicates current value of the brand is considered as __________?
Abrand stature
Bbrand value
Cbrand awareness
Dbrand knowledge
55
The higher levels of energy and differentiation are shown by
Astrong new brands
Bexisting brands
Cfaded brands
Dfailed brands
56
The stage which describes extrinsic properties to meet customer’s social needs is considered as _________?
Abrand salience
Bbrand performance
Cbrand imagery
Dbrand feelings
57
The value creation practices such as budging and documenting is classified as ____________?
Aimpression management
Bcommunity engagement
Cbrand use
Dsocial networking
58
The retention, acquisition and some add-on spending together makes up _________?
Acustomer lifetime value
Bbrand lifetime value
Ccustomer equity value
Dportfolio equity value
59
The brand element ‘building brand’ does not include _________?
Aadaptable
Bmemorable
Cmeaningful
Dlikeable
60
The measurement of current brand position in the previous years is considered as ________?
Abrand audits
Bextract brands
Cbait brands
Dretained brands