📣Marketing MCQs
Marketing MCQs
499 MCQs61
The goal of customer relationship management is to produce ________?
Amedium customer equity
Bhigh customer equity
Clow customer equity
Dequity portfolio
62
In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?
Apresence
Bbrand relevance
Cperformance
Dadvantage
63
The market multiplier includes __________?
Amarket dynamics
Bcompetitive reactions
Cchannel support
Ddistinctiveness
64
The strategy of using individual family brand names is referred as ________?
Ahouse of brands
Bstrategy house
Chouse of products
Dextended strategy
65
In BVA, the measurement of customer’s awareness of brand is classified as ____________?
Aknowledge
Bperceived knowledge
Cenergized knowledge
Dbrand knowledge
66
In value stages, the marketing program investment must consider __________?
Aattachment
Bproduct and trade
Cprice premiums
Dmarket capitalization
67
The name, symbol, design or combination of all of these with intention to differentiate products is classified as ________?
Abrand
Bvalue products
Ccustomized brands
Dsuper brands
68
The net present value of forecasted brand earnings is classified as __________?
Abrand value
Bbrand discount rate
Cbrand earnings
Dbrand responsiveness
69
The brands used by retailers or distributors to attract large number of customer’s are classified as __________?
Aextract brands
Bbait brands
Cretained brands
Dlifetime brands
70
The stages in the brand development according to successive quadrants are considered as ___________?
Abrand grid
Bpower grid
Creporting grid
Dknowledge grid