📣Marketing MCQs
Marketing MCQs
499 MCQs71
The branding strategy is also called ___________?
Abrand architecture
Bbranding rate
Cbrand earnings
Dbrand responsiveness
72
The highly energized differentiation, esteem, knowledge and relevance are shown by __________?
Aleadership brands
Bdeclining brands
Cstrong brands
Devident brands
73
In brand dynamics, the emotional and rational attachments of specific brands is considered as _________?
Abonding
Bbrand relationship
Cbrand evidence
Dbrand existence
74
The offering of all brands and the brand lines by a particular Company is considered as __________?
ACompany portfolio
Bbrand portfolio
Cbrand line portfolio
Dcorporate portfolio
75
The low priced brands in the brand portfolio of particular Company are classified as _______?
Atraffic builders
Bfighter brands
Cflankers
Dcompeting brands
76
The brand which is result of extension in brand or sub-brand is classified as __________?
Abrand extension
Bsub-brand
Cparent brand
Dproduct extension
77
The stage which describes the extent of customer relationship and feels ‘in sync’ in it is best considered as _______?
Abrand emotions
Bbrand conversation
Cbrand judgments
Dbrand resonance
78
In designing the brand portfolio, the focus is always on _________?
Amaximum market coverage
Bminimum market coverage
Ccategorize market coverage
Dbrand house coverage
79
When the brand equity is based on customer differences then the competition, it is based on _________?
Aprice
Bcost
Cpreferences
Dloyalty
80
The focus on customer’s evaluations and opinions is classified as _______?
Abrand judgments
Bbrand resonance
Cbrand emotions
Dbrand conversation