📣Marketing MCQs
Marketing MCQs
499 MCQs81
In BVA, the measurement of breadth of brand’s appeal and its appropriateness is classified as ________?
Aperceived relevance
Brelevance
Cperceived appropriateness
Denergized relevance
82
All the products in category and line extensions a seller makes particularly is classified as _________?
Abrand line
Bsub-brand line
Cbrand assortment
Dbrand endorsement
83
In brand dynamics, the relevance to consumer needs within an affordable price is classified as __________?
Aperformance
Badvantage
Cpresence
Dbrand relevance
84
The value creation practices such as welcoming and governing is classified as ___________?
Asocial networking
Bimpression management
Ccommunity engagement
Dbrand use
85
In value stages, the shareholder value must consider ________?
Aattachment
Bproduct and trade
Cprice premiums
Dmarket capitalization
86
A persons feeling of pleasure which results in products performance that match expectations is called __________?
Asatisfaction
Bdissatisfaction
Cdistinctive proposition
Dsuperior value
87
The regular customers of company’s products are rewarded by the designed programs, are classified as _________?
Acustomer’s program
Bfrequency programs
Cdistribution programs
DNone of above
88
The strategy of using company brand name for every product is referred as __________?
Ahouse of products
Bbranded house strategy
Chouse of brands
Dstrategy house
89
The particular brand’s equity arises from consumer’s response to __________?
Asimilarities
Bdifferences
Cknowledge
Dequity
90
The customer multiplier include _________?A. customer size and profile B. clarity C. relevance D. risk profile
Acustomer size and profile
Bclarity
Crelevance
Drisk profile