📣Marketing MCQs
Marketing MCQs
499 MCQs91
The number of common and distinctive elements of brand are reflected as ____________?
Abrand earnings
Bbrand responsiveness
Cbrand architecture
Dbranding rate
92
The value of well-known brand is typically half of the firm’s _________?
Amarket finance
Bmarket capitalization
Cactual finance
Dasset total value
93
The number of acquisition and its prospect depends on _________?
Aadd-on spending
Bretention
Cvisualization
Dacquisition
94
The overall brand discount rate is equal to the sum of _________?
Abrand risk premium
Brisk free rate
Cbrand earnings
Dboth A and B
95
In BVA, the degree through which the brand is seen different with its perceived leadership and momentum is classified as _________?
Aenergized differentiation
Benergized similarities
Cperceived differences
Dperceived similarities
96
When the bands are introduced to compete with the competitors thus the brands are classified as __________?
Aflankers
Bcompetitive
Cvariant brand
Dsub variant brands
97
The process of how effectively existing brand equity has leveraged to a new product is considered as __________?
Apotential extensions
Blifetime extensions
Cbait extensions
Dvisual extensions
98
The brand knowledge differential effects on consumer mind with the help of marketing of the specific brand is considered as _________?
Amarketer’s brand equity
Bcustomer based brand equity
Cknowledge based equity
Deffective brand equity
99
The esteem and knowledge together can create _________?
Abrand awareness
Bbrand knowledge
Cbrand stature
Dbrand value
100
The criteria for choosing the brand elements are classified as __________?
Amemorable
Bmeaningful
Clikeable
Dall of the above