📣Marketing MCQs
Marketing MCQs
499 MCQs101
The third step in the customer’s value analysis is __________?
Aassessing the attributes importance
Bassessing the company’s performance
Cmonitoring competitor’s performance
Dboth B and C
102
The whole cluster of benefits when company promises to deliver through its market offering is called _________?
Avalue proposition
Bcustomer proposition
Cproduct proposition
Dbrand proposition
103
The record which is based on business customer’s past purchases, sales price and volumes is classified as ________?
Abusiness database
Bcustomer database
Cdatabases marketing
Dcompany marketing
104
The aggregate value of customer’s base is classified as _________?
Ashareholder value
Bbase value
Cretention value
Dmarketer’s base value
105
In the buyer decision process, the percentage of potential customers in a given target market is called __________?
Acustomer funnel
Bcompany funnel
Cmarketing funnel
Dretailers funnel
106
The process of managing information about customers to maximize loyalty is said to be _________?
Acompany relationship management
Bsupplier management
Cretailer’s management
Dcustomer relationship management
107
The collection of individual customer comprehensive information which is accessible and actionable is classified as __________?
Acompany database
Bindividual database
Ccustomer database
Ddetailed database
108
The second step in ‘customer value analysis’ is ________?
Aassessing quantitative importance
Bexamining specific segment
Cmonitoring customer value
Didentifying benefits
109
The marketing messages that are based to respect consumer’s wishes and willingness is classified as __________?
Apermission marketing
Bsupplier marketing
Ccustomer specified marketing
Dactivity marketing
110
The first step in analysis of customer value is to __________?
Aidentify customer’s value attributes
Bassessing the attributes importance
Cassessing the company’s performance
Dassessing the competitor’s performance