📣Marketing MCQs
Marketing MCQs
499 MCQs111
The programs designed for customers which is limited to any affinity group are classified as __________?
Aclub membership programs
Broyalty programs
Cloyalty programs
Dgroup membership programs
112
The ‘total customer benefits’ include _________?
Aproduct benefits
Bservices benefit
Cimage benefit
Dall of the above
113
The customer’s lifetime purchases that generate the net present value of future profit streams is called _________?
Acustomer lifetime value
Bcustomer purchases value
Ccustomer cost incurred
Dcustomer relationships
114
A person or company that yields a revenue more than the incurred costs of selling and serving is called __________?
Adissatisfaction
Bsuperior value
Cprofitable customers
Dsatisfied customers
115
A company’s monetary, time and energy cost, all are included in __________?
Atotal customer cost
Bpsychological cost
Cpersonal benefits
Dimage benefits
116
A company’s ‘Customer Relationship Capital’ is another name of __________?
Asatisfied customers
Bdissatisfied customers
Ccustomer retention
Dcustomer conversion
117
The customized products and services for customers and interaction to individual customers are the part of _________?
Aretailer’s management
Bcustomer relationship management
CCompany relationship management
Dsupplier management
118
The percentage or number of customers who move from one level to next level in buying decision process is called ________?
Aconversion rates
Bmarketing rates
Cshopping rates
Dloyalty rates
119
All the costs customer expects to incur to buy any market offering is called __________?
Atotal economic cost
Btotal functional cost
Ctotal customer cost
Dtotal sampling cost
120
The parent brand introducing new product within the existing category is considered as __________?
Aline extension
Bcategory extension
Cparent extension
Dbrand extension