📣Marketing MCQs
Marketing MCQs
499 MCQs121
The extent to which value shown by market performance is shown in shareholder value is considered as ________?
Acustomer multiplier
Bprogram multiplier
Cmarket multiplier
Dcustomer multiplier
122
The extent in which value in created in customer’s mind and affects market performance is considered as __________?
Amarket multiplier
Bcustomer multiplier
Ccustomer multiplier
Dprogram multiplier
123
An element in defensive brand building does not include __________?
Atransferable
Bunmemorable
Cadoptable
Dprotectable
124
When the companies combine existing brand with new brands, the brands are called __________?
Aparent brand
Bproduct extension
Cbrand extension
Dsub-brand
125
The quantitative tracking data which shows how marketing mix are performing its best are classified as _________?
Abrand valuation
Bassets evaluation
Cbrand audit
Dbrand tracking studies
126
In value stages, the brand performance must consider _________?
Aprice elasticity
Bassociations
Ccommunications
Drisk profile
127
The stage when customers think about a brand under consumption situation is classified as ___________?
Abrand salience
Bbrand performance
Cbrand imagery
Dbrand feelings
128
The feelings, experiences, beliefs and thoughts associated with any specific product are included in _________?
Acustomer preferences
Bproduct similarities
Cbrand knowledge
Dproduct difference
129
In brand dynamics, the belief that brand has rational or emotional advantage over, all other brands is considered as ________?
Abrand advantage
Bbrand presence
Cbrand performance
Dbrand decline
130
The introduction of new flavors or new colors packaging and new forms of same product is classified as _________?
Aproduct extension
Bbrand extension
Cline extension
Dcategory extension