📣Marketing MCQs
Marketing MCQs
499 MCQs131
The lower levels of esteem and knowledge are shown as _________?
Afaded brands
Bfailed brands
Cstrong new brands
Dexisting brands
132
The value creation practices such as customizing and commoditizing are included in _________?
Aimpression management
Bcommunity engagement
Cbrand use
Dsocial networking
133
The customer’s emotional responses in relation to the brand are classified as _________?
Abrand imagery
Bbrand feelings
Cbrand salience
Dbrand performance
134
When customers react favorably for specific brand and identify it differently, it is said to be __________?
Apositive brand equity
Bnegative brand equity
Cbuyer’s equity
Dmarket share equity
135
The situation when consumers stop associations with brands or start thinking less about brand is classified as _________?
Abrand classification
Bbrand association
Cbrand dilution
Dbrand prestige
136
The parent brand if it is associated with multiple products in brand extension is called _________?
Afamily brand
Bproduct extension
Csub-product
Dparent company
137
The lower level of esteem, energy and high knowledge are shown by _________?
Astrong brands
Bevident brands
Cleadership brands
Ddeclining brands
138
The activities and steps that inform and engage employees in building a brand is classified as __________?
Aexternal marketing
Binternal marketing
Cinternal branding
Dexternal branding
139
The technique which tries to identify real cost of serving an individual customer is called ______?
Aactivity based accounting
Bcost based accounting
Cprice based accounting
Dturnover based accounting
140
Any occasion on which the brand or product is encountered by end customers is called __________?
Acustomer touch point
Bcompany touch point
Cretailers touch point
Drelationship touch point