📣Marketing MCQs
Marketing MCQs
499 MCQs141
The number of customers or potential customers who will help in company’s growth is classified as __________?
Acustomer’s base
Bretailer’s base
Cdistributor’s base
Dmarketer’s base
142
The system includes all the experiences while using the market offering is classified as ________?
Acustomer proposition
Bvalue delivery system
Cproduct proposition
Ddistinctive proposition
143
The perceived monetary value of all the benefits which customers expect from a given product because of brand image is called _________?
Atotal customer benefit
Btotal customer cost
Ctotal economic cost
Dtotal functional cost
144
The process of building, organizing and using databases of customers to build customer relationship is classified as _________?
Adatabase marketing
Bcustomer database
Cdetailed database
Dcompany database
145
The difference between the customer’s evaluation including all the costs incurred and the benefits is called ________?
Acustomer perceived value
Bcompany market value
Ccustomer affordability
Dcustomer reliability
146
The Company makes all products in different brand lines is classified as _________?
Abrand endorsement
Bbrand mix
Cproduct mix
Dcategory assortment
147
To create strategy between demand and supply, the peak time efficiency, shared services and increased service participation are strategies of ________?
Adescriptive side
Bdemand side
Csupply side
Dcomplementary side
148
The purchase cost of product is included into cost of maintenance and is subtracted from discounted salvage value to calculate __________?
Apurchase cycle cost
Bcost of responsiveness
Clife cycle cost
Dassurance cost
149
The marketing which describes the skills to serve the clients is classified as _________?
Ainteractive marketing
Binternal marketing
Cexternal marketing
Ddescriptive marketing
150
According to service quality model, the ability to provide the service accurately and dependably is classified as __________?
Aempathy
Breliability
Cresponsiveness
Dassurance