📣Marketing MCQs
Marketing MCQs
499 MCQs151
The services such as repair and installation services are classified as __________?
Aempathy services
Bvalue-augmenting services
Cfacilitating services
Dassurance services
152
The kind of qualities that buyers used to evaluate before purchasing the product are classified as __________?
Asearch qualities
Bcredence qualities
Cexperience qualities
Dminor qualities
153
The act of specific performance offered by one party to another and tangible in nature is classified as __________?
Aservice
Bproduct
Cco-branding
DNone of the above
154
The hospitals, loan agencies, postal services and schools are examples of the services of __________?
Agovernment sector
Bprivate non-profit sector
Cmanufacturing sector
Dbusiness sector
155
The legal staff, computer operators and accountants are the examples of services of __________?
Agovernment sector
Bprivate non-profit sector
Cmanufacturing sector
Dbusiness sector
156
Considering the categories of services mix, the air travel with eatable is classified as _________?
Atangible goods with accompanying services
Bpure tangible goods
Cpure services
Dmajor service with minor goods
157
According to service quality model, the willingness of employees to solve the problems of the customers is classified as __________?
Aresponsiveness
Bassurance
Cempathy
Dreliability
158
The ‘value chain’ identifies primary activities and __________?
AFour support activities
BFive support activities
CSix support activities
DSeven support activates
159
The phases in value creation sequence process does not include __________?
Achoosing the value
Bcommunicating the value
Cproviding the value
Dmaking the superior product
160
The planning of marketing tactics, merchandising and customer services is the part of ___________?
Astrategic marketing plan
Bmarket opportunities
Ctactical marketing plan
Dfirm’s financial plan