📣Marketing MCQs
Marketing MCQs
499 MCQs161
The process of planning where to allocate the funds of business unit is the part of planning under __________?
Adivision level
Bbusiness level
Ccorporate level
Ddecision level
162
The last divisional level for firm’s planning is __________?
Aplanning at decision level
Bplanning at business level
Cplanning at corporate level
Dplanning at production level
163
The structure, policies and corporate culture to change business environment are called __________?
Aorganization
Bcompany
Cconglomerate
Ddiversified market
164
The shared values, norms, stories and beliefs characterizing the organization are called __________?
Aorganizational culture
Bdepartmental culture
Cbusiness environment
Danalytical environment
165
In the value creation, ‘communicating the value’ phase includes __________?
Autilizing the social media sources
Butilizing raw materials
Cutilizing the competencies
Dutilizing the capabilities
166
Most of the time, the company’s specialized departments handle the ___________?
Asupport activities
Bprimary activities
Cfinancial activities
Dsupplying activities
167
The qualities of product that buyers evaluate after purchasing the product is classified as ___________?
Aminor qualities
Bsearch qualities
Ccredence qualities
Dexperience qualities
168
The categories of services mix and intangible are classified as the example of _________?
Apure tangible goods
Bpure services
Ctangible goods with accompanying services
Dmajor service with minor goods
169
The discount in a well manner way on performance, awarded by the manufacturers to the members of distribution channels is classified as _________?
Anon-functional discount
Bfunctional discount
Cquantity discount
Ddescriptive discount
170
The ‘market-penetration strategy’ is used to gain market share in __________?
Acurrent product in current market
Bcurrent products in new market
Cnew products for new markets
Dnew products in new market