📣Marketing MCQs
Marketing MCQs
499 MCQs171
The value creation process and value delivery sequence can be divided into ___________?
AThree phases
BFour phases
CFive phases
DSix phases
172
The rental car services and hotels sometime offer mutual discount is an example of ___________?
Apricing collaborations
Btransport alliances
Croom service alliances
Dspecial discounts
173
The second phase of value creation sequence is _________?
Aproviding the value
Bchoosing the value
Cmaking the value
Dcommunicating the value
174
The ‘product-development strategy’ is used to gain market share __________?
Anew products in new market
Bcurrent product in current market
Cnew products in current markets
Dnew products for new markets
175
The process of defining the focus of selling to potential market is called __________?
Astrategic market definition
Bfinancial market definition
Ctarget market definition
Dbusiness analysis definition
176
Activities in the value chain’s support are included __________?
Aprocurement
Btechnology development
Cinfrastructure of firm
Dall of the above
177
In the value creation, ‘providing the value’ phase includes _________?
Adetermining specific features
Bdetermining product price
Cdetermining product inventory
Dboth A and B
178
The building of understanding, individual customer offerings and deeper relationships is the part of ____________?
Acustomer acquisition process
Bthe new-offering process
Ccustomer relationship management
Dthe strategic management process
179
The services provide by the companies that are beyond the performance and functioning of the product are classified as __________?
Aempathy services
Bvalue-augmenting services
Cfacilitating services
Dassurance services
180
Considering the categories of services mix, the tangible goods such as computers and automobile cars are classified as __________?
Atangible goods with accompanying services
Bpure tangible goods
Cpure services
Dmajor service with minor goods