📣Marketing MCQs
Marketing MCQs
499 MCQs181
The pricing technique which transfer from off-peak periods to peak periods is classified as __________?
Acomplementary pricing
Bdifferential pricing
Creservation pricing
Dnon-peak pricing
182
The qualities of product that are hard for buyers to evaluate even after purchasing the product are classified as __________?
Aminor qualities
Bsearch qualities
Ccredence qualities
Dexperience qualities
183
Considering the categories of services mix, the meal of restaurant is classified as example of __________?
Apure services
Bmajor service with minor goods
Ctangible goods with accompanying services
Dpure tangible goods
184
According to categories of services mix, and the products that have no accompanying services are classified as ___________?
Atangible goods with accompanying services
Bpure tangible goods
Cpure services
Dmajor service with minor goods
185
The characteristics of services include __________?
Avariability and inseparability
Bintangibility
Cperishability
Dall of the above
186
The churches, museums and charities are examples of the services of _________?
Agovernment sector
Bprivate non-profit sector
Cmanufacturing sector
Dbusiness sector
187
The set of services expected by the customers are classified as ___________?
Ainteractive service package
Bdescriptive service package
Cprimary service package
Dsecondary service package
188
If the price of product is $150, cost of maintenance is $15 and the discounted salvage value is $85, then the life cycle cost of product is _________?
A$80
B$165
C$15
D$85
189
The price of product is subtracted from variable cost than divided by fixed cost for calculation is __________?
Aunit cost
Bbreak-even volume
Ctarget return price
Dtarget return cost
190
A tool or process used to create more value for the customer is ___________?
Avalue chain
Bdelivery network
Csupply chain
Dvalue delivery network