📣Marketing MCQs
Marketing MCQs
499 MCQs191
The strategies such as vertical and horizontal integration are classified as _________?
Aintegrative growth
Bdisintegrative growth
Cextensive growth
Dintensive growth
192
The plausible representation of possible future based on assumptions is called __________?
Ascenario analysis
Bmarket analysis
Csegmentation analysis
Dtargeted factors
193
The organizational division which makes the decision on the amount of available resources is the part of __________?
Acorporate level
Bdivision level
Cbusiness unit
Ddecision level
194
The first phase of value creation in sequence is __________?
Achoosing the value
Bproviding the value
Ccommunicating the value
Dmaking the superior product
195
The design strategy of business includes ___________?
Amarketing strategy
Btechnology strategy
Csourcing strategy
Dall of the above
196
The business can be defined in the dimensions of __________?
Acustomer groups
Bcustomer needs
Ctechnology
Dall of the above
197
To create fit between demand and supply, the non-peak demand, complementary services, differential pricing and reservations systems are the strategies of ___________?
Ademand side
Bsupply side
Ccomplementary side
Ddescriptive side
198
The marketing done by motivating and training of employees for differential customer services is classified as ___________?
Ainteractive marketing
Binternal marketing
Cexternal marketing
Ddescriptive marketing
199
The routine work of pricing, distribution and promotion of services to the customers is classified as ____________?
Adescriptive marketing
Binteractive marketing
Cinternal marketing
Dexternal marketing
200
The determinants of service quality in service-quality model includes ____________?
Areliability and empathy
Bresponsiveness
Cassurance and tangibles
Dall of the above