📣Marketing MCQs
Marketing MCQs
499 MCQs301
The ice-cream brand sell their same serving of ice-cream at different locations depend on from where you can buy, is an example of ___________?
Alocation pricing
Bchannel pricing
Ccustomer segment pricing
Dproduct-form pricing
302
The form of countertrade in which seller gets payments in cash and agrees to spend amount of money within specific time period is classified as __________?
Aoffset
Bbuy back arrangement
Cbarter
Dcompensation deal
303
The kind of pricing in which prices are set below the cost temporarily and intentionally to destroy the competitors is classified as _________?
Anon-predatory pricing
Bpredatory pricing
Cdescriptive pricing
Daugmented pricing
304
The sum of variable costs and fixed costs is classified as _______?
Afixed costs
Btotal costs
Caugmented costs
Dvariable costs
305
The pricing objective of company who is plagued with intense competition and overcapacity is ___________?
Amaximum market skimming
Bmaximum market share
Cmaximum current profit
Dsurvival
306
The target return pricing method is used by company’s selling for _________?
Ademand inelastic items
Bspecialty items
Cpublic utilities
Dslower moving items
307
The reduction in price awarded to customers who buy products in large volumes is classified as ________?
Aunbundling
Bdelayed quotation pricing
Creduction of discounts
Dreduction of discounts
308
The method of pricing in which desired return is multiplied to invested capital divided by unit sales and unit cost is added into result is classified as _________?
Atarget return price
Bvalue pricing
Cperceived pricing
Dtarget markup price
309
If the fixed cost is $45000, units sold are 60000 and the variable cost is $25 then the unit cost will be __________?
A$33.75
B$30.75
C$25.75
D$28.75
310
The young and impulsive people who seek excitement and variety can be the best _________?
Ainnovators
Bnon-innovators
Cexperiences
Dnon-achievers