📣Marketing MCQs
Marketing MCQs
499 MCQs311
The young and impulsive people who seek excitement and variety can be the best __________?
Ainnovators
Bnon-innovators
Cexperiences
Dnon-achievers
312
According to VALS framework, the consumer’s dimension groups having high resources do not include _________?
Ainnovators
Bthinkers
Cachievers
Dstrivers
313
The pricing strategy uses by companies, operating in price sensitive market is classified as ___________?
Amarket penetration pricing
Bmarket skimming pricing
Cquality leadership pricing
Dpush pricing strategy
314
If the demand of the product changes considerably with the small change in price then the demand is said to be __________?
Ainteractive
Baugmented
Celastic
Dinelastic
315
On The Christmas and Easter, lower prices pricing techniques are classified as _______?
Acash rebates
Bspecial customer pricing
Closs leader pricing
Dspecial event pricing
316
The costs of products that do not fluctuate with the level of production are classified as _________?
Aquality costs
Baugmented costs
Cvariable costs
Dfixed costs
317
The process of determining profitability of each segment is classified as __________?
Asegment profitability
Bsegment positioning
Cacid test segments
Dmarketing mix
318
The differentiated marketing in comparison of undifferentiated marketing creates _______?
Amore total sales
Bless total sales
Cless total cost
Dmore total purchases
319
The people, who favors stylish products and have limited income are classified as _________?
Astrivers
Bnon-strivers
Cnon-believers
Dbelievers
320
The process of determining distinct segments profitability on the basis of lifestyles and demographics is classified as _________?
Asegment identification
Bsegment attractiveness
Csolution based segmentation
Dneed based segmentation