📣Marketing MCQs
Marketing MCQs
499 MCQs321
The mature and reflective people motivated by ideals who know the value of responsibility and knowledge are classified as _________?
Athinkers
Bnon-thinkers
Cmotivators
Dnon-motivators
322
The five forces model of Michael Porter determines the attractiveness in long-run does not include _________?
Athreat of new entrants
Bthreat of rivalry
Cthreat of substitute products
Dopportunity to alliance
323
The manufacturer of microscope selling its product to colleges, universities and specific laboratories is an example of ________?
Asingle product concentration
Bmass customization
Cproduct specialization
Dmarket specialization
324
The narrowly defined consumer group seeking the mix of benefits in a segment is classified as _________?
Aniche
Bindividuals
Ccustom group
Dcostly customization
325
The consumers who buy branded products are classified as _________?
Anon-switchers
Bswitchers
Cnon-shifting loyal
Dshifting loyal
326
The people who seek products with functional or practical purposes are considered as _________?
Amakers
Bdestroyers
Cnon-makers
Dnon-destroyers
327
The consumer’s primary motivation does not include _________?
Aideals
Bleadership
Cachievement
Dself-expression
328
The VALS segmentation framework dimension ‘consumer motivation’ is classified as _________?
Athe horizontal dimension
Bthe vertical dimension
Cthe stretch dimension
Dthe strength dimension
329
The effective segmentation criteria does not include _________?
Ameasureable
Baccessible and substantial
Cactionable and differential
Dloyalty and switching patterns
330
When all the customers have same preferences, the marketing strategy is classified as ___________?
Amass marketing
Bniche marketing
Cindividual marketing
Dprofitability marketing