📣Marketing MCQs
Marketing MCQs
499 MCQs331
The marketing strategy in which the firm with superior image and sales to the large number of customers is classified as __________?
Adifferentiated marketing
Bundifferentiated marketing
Cmass marketing
Dboth A and C
332
The grouping of customer’s on the basis of similar needs in solving specific problem is considered as ________?
Asolution based segmentation
Bneed based segmentation
Csegment identification
Dsegment attractiveness
333
The group of people with traditional values and like to buy brands they have already heard is classified as _________?
Anon-traditionalist
Btraditionalist
Cnon-enthusiast
Denthusiast
334
The split loyal can show the company’s ___________?
Aloyalty
Bcompetitor’s brands
Cstrengths
Dweaknesses
335
The set of segments which share some profitable similarities are classified as ________?
Amicro segment
Bniche segments
Csuper segments
Dsimilar segments
336
The successful and goal oriented people who focus on family and career are classified as _________?
Amotivators
Bnon-motivators
Cachievers
Dnon-thinkers
337
The consumers who remain loyal to two or three brands are classified as _______?
Asplit loyal
Bswitchers
Cshifting loyal
Dhard-core loyal
338
The consumers who shift loyalty status from one brand to another are classified as ________?
Ashifting loyal
Bhard-core loyal
Csplit loyal
Dswitchers
339
The strategy which combines the customized marketing with mass customization helps empowering customers, is classified as __________?
Acustomized marketing
Bmass customization
Ccustomization
Dindividual empowerment
340
The role of people in buying decision consists of ___________?
Ainfluencer and initiator
Bdecider
Cbuyer and user
Dall of the above