📣Marketing MCQs
Marketing MCQs
499 MCQs341
The sophisticated and active people with high self-esteem are classified as _________?
Anon-innovators
Binnovators
Cnon-achievers
Dinnovators
342
According to loyalty status, the marketer’s divide brand loyalty into groups do not include ___________?
Ahard-core loyal
Bsplit loyal
Cshifting loyal
Dnon-switchers
343
The marketing strategy in which a firm sells different segments and offers different product is classified as __________?
Aindividual marketing
Bdifferentiated marketing
Cmass marketing
Dniche marketing
344
The marketing channel strategy is used for products with low brand loyalty and product, is an impulse item is classified as _________?
Abundle strategy
Bshallow strategy
Cpush strategy
Dpull strategy
345
The strategy based on the intermediaries involve in marketing channels do not include ___________?
Aexclusive distribution
Bdescriptive distribution
Cintensive distribution
Dselective distribution
346
v Considering marketing channels, the examples of facilitators are __________?
Asales agents
Bwholesalers
Cindependent warehouses
Dretailers
347
In marketing channels, the level of company selling its products through retailers and wholesalers is classified as _________?
Aone-level channel
BZero-level channel
CThree-level channel
DTwo-level channel
348
While considering marketing channels, the examples of agents are _________?
Aretailers and wholesalers
Bsales agents and brokers
Ctransportation companies
Dindependent warehouses
349
The intermediaries that perform functions of selling goods of different manufacturers are classified as _______?
Atrade channel
Bescalator channel
Cshallow channels
Dpredatory channels
350
The situation when companies use two or more different channels is classified as __________?
Afacilitator marketing
Binterchanging marketing
Cintegrated marketing
Dmultichannel marketing