📣Marketing MCQs
Marketing MCQs
499 MCQs351
The unit numbers permitted by channels for a typical customer in one single purchase is classified as _________?
Ashopper size
Blot size
Cspatial size
Djobber size
352
The guarantees of products by its manufacturers and offer payment terms are classified as _________?
Aprice policy
Bdistribution policy
Cconditions of sale
Dterritorial rights
353
Considering marketing channel system, the strategies used by companies to manage intermediaries are _________?
Apush strategy
Bpull strategy
Cbundle strategy
Dboth A and B
354
The strategy of marketing channel system in which company’s sales force carry, promote and sell products to end users is classified as _________?
Ashallow strategy
Bpush strategy
Cpull strategy
Dbundle strategy
355
The system in which company creates partnerships with different channels to deliver their market offering is classified as ________?
Afunctional network
Bpredatory network
Chybrid network
Dvalue network
356
Services provided by marketing channels to their customer in a collective way is classified as _____________?
Afunctional integration
Bproduct integration
Cchannel integration
Dlocation integration
357
The network of company’s suppliers, immediate customers of suppliers, end users and suppliers of suppliers is classified as ____________?
Ahybrid network
Bvalue network
Cfunctional network
Dpredatory network
358
The distribution strategy in which products are placed in all possible outlets without considering number of outlets is classified as __________?
Aexclusive distribution
Bdescriptive distribution
Cintensive distribution
Dselective distribution
359
The example of horizontal channel conflict between intermediary channels is ________?
Aconflict between supplier and producer
Bconflict between retailer and end user
Cconflict between wholesaler and retailer
Dconflict between two retailers
360
The channel system of company sells its products directly to its customers is classified as
Adirect marketing channel
Bindirect marketing channel
Cdescriptive channels
Dfunctional channels